With China's rapid economic development in recent years, the continuous improvement of the socio-cultural level, more and more brand impact to people's daily consumption. Such as eating KFC, McDonald's, wear with Adidas, Nike, PRADA, "with" ... it comes with would have to mention the sanitary ware industry in the development of the situation is becoming increasingly high. With the diversification of life and people taste improve sanitary ware development is increasingly diverse and high-end, more people in the selection of sanitary ware products like to buy a brand they saw.
Previous sanitary ware products, just as home accessories exist, is not a cause for great concern. But in today's flooded with fashion elements, people prefer to enjoy up to reflect the high standard of living from the choice of sanitary ware products. Ware products industry is also showing the development trend of personalization, a variety of fashionable, fully functional and diverse ware products appeared frequently on television, Internet, and a variety of outdoor media publicity, exhibition ware products is endless. Of course, the challenges and opportunities that the sanitary ware industry, there is a huge competitive pressures. In the sanitary ware industry, we are all rely on to get to survive? Ware products brand, you know what brand? These brands rely in support?
Kohler and TOTO, enter the domestic market, but fifteen years time, has already become the leading brand of the Chinese sanitary ware industry, the same is true of American Standard and Roca, and they pay attention to the quality, attention to appearance, pay attention to the value. Manufacturing from the production to the commercial management, from the establishment of the brand to the operation of the brand, is a must each business growth. Especially in the fierce market competition, corporate brand reputation, good or bad decision in victory or defeat in the battle for market.